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Pursuits That Can’t Scale - by Anu Atluru - Working Theorys

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It refers to what startup founders should do to kickstart a company’s engine: manually recruit customers, service those customers, even act as a human-in-the-loop for a nascent software product. I can’t help but notice though that after a successful stint at building things that do scale (or at least giving it a really good, long try), many people seem to gravitate towards building things that don’t scale. I have a theory that chasing things that scale makes you need therapy, and the therapy is pursuing things that can’t scale. I once wrote that every entrepreneur’s dream is to succeed at building an impossibly hard business and then finally open a local coffee shop to be happy. I got a flurry of replies with people swapping out “coffee shop” for their preferred lifestyle enterprise — farm, ranch, restaurant, pub, orchard, bookstore, sports club, gym, ice cream parlor, hot dog stand, falafel stand, landscaping business, movie theater, library, flower shop, music studio, beach bar … the

Theorys Pursuits That Can’t Scale For people who aspire to build things that do Feb 16, 2024 226 22 51 Share The famous phrase “ do things that don’t scale ” has a silent clause: Do things that don’t scale in service of building things that do scale. It refers to what startup founders should do to kickstart a company’s engine: manually recruit customers, service those customers, even act as a human-in-the-loop for a nascent software product. I can’t help but notice though that after a successful stint at building things that do scale (or at least giving it a really good, long try), many people

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