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Prepare Yourself Against Executive Shiny Object Syndrome -

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Do you find yourself continually diverted from your product’s itinerary to delve into your boss’s new favorite subject? Are you having to explain why your product’s not using blockchain or the Internet of Things or artificial intelligence? Does your management team appear to occasionally have the attention span of a fruit fly in a farmers market? You’re probably dealing with leadership suffering from shiny object syndrome. But don’t worry, there are preventative treatments and recommended procedures for handling the side effects. Let’s slather on some hand sanitizer and dig into this. Shiny object syndrome (SOS) is a continual state of distraction brought on by an ongoing belief that there is something new worth pursuing. It often comes at the expense of what’s already planned or underway. It’s rooted in that childhood phenomenon of always wanting a new toy, even if your current toy is just fine. In business, this trait can be downright disruptive— and not in a good way. When SOS sets

Prepare Yourself Against Executive Shiny Object Syndrome | ProductPlan Skip to Main Content Industries Resources Company Pricing SIGN IN Book a Demo Book a Demo Learn Prepare Yourself Against Executive Shiny Object Syndrome Executive-level shiny object syndrome can eat away at progress made around your roadmap. Learn how to prevent this from happening. Do you find yourself continually diverted from your product’s itinerary to delve into your boss’s new favorite subject? Are you having to explain why your product’s not using blockchain or the Internet of Things or artificial intelligence? Does

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