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The Kawaiization of product design - DESK Magazine

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Over the last year or two, I’ve noticed a certain style emerge in brand and product design. Look at the graphic below and you'll see it. The colors are soft and muted, the shapes rounded and the typography unobtrusive. It’s what you could describe as clean. It’s approachable. It’s inoffensive. It’s almost… cute. Zoom out …

--> The Kawaiization of product design - DESK Magazine Articles Series Colors New Mixtapes Signup Reading Club New The Kawaiization of product design by Tobias van Schneider Published Apr 22, 2020 Over the last year or two, I’ve noticed a certain style emerge in brand and product design. Look at the graphic below and you'll see it. The colors are soft and muted, the shapes rounded and the typography unobtrusive. It’s what you could describe as clean. It’s approachable. It’s inoffensive. It’s almost… cute. Zoom out and you’ll notice this particular aesthetic is everywhere. As a designer, you ca

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