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Unicorns vs. Horses. “That’s stupid — your company is going… | by Andrew Wilkinson | Medium

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“That’s stupid —you’re building a lifestyle business” spat the investor across the table, flashing me a death glare. It was 2011 and I was at a roundtable event at Grow Conference, an annual gathering of investors, entrepreneurs, and wantrepreneurs alike. I’d just finished telling my table that I didn’t want to raise venture money and had decided to bootstrap our project management app, Flow, which we had launched a couple months earlier. I’ve had a lot of people say similar things when I share the fact that we haven’t raised any money. Or that we don’t have a sales team. Or that we aren’t based in Silicon Valley. These comments used to keep me up at night, and over the past few years I’ve thought about raising money many times. I’ve spoken to everyone from angel investors to the big guys on Sand Hill Road, but this past year I realized that I just flat out don’t fit the mold. I don’t want to be McDonalds — I want to be In-N-Out Burger. Started in 1948 by Harry and Esther Snyder, In-N-

Unicorns vs. Horses Why I want to be In-N-Out Burger, not McDonalds Andrew Wilkinson 4 min read · Feb 20, 2015 -- 26 Listen Share “That’s stupid —you’re building a lifestyle business” spat the investor across the table, flashing me a death glare. It was 2011 and I was at a roundtable event at Grow Conference, an annual gathering of investors, entrepreneurs, and wantrepreneurs alike. I’d just finished telling my table that I didn’t want to raise venture money and had decided to bootstrap our project management app, Flow , which we had launched a couple months earlier. I’ve had a lot of people s

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