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You have to pay for purpose. | LinkedIn

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Start your own discussion with a newsletter on LinkedIn. Share what you know and build your thought leadership with every new edition. As a founder of a purpose-led business, not a charity or registered social enterprise, I sit at a funny intersection of client perception. Perhaps it’s that purpose-led businesses are less researched, or that ‘purpose’ has become such a buzz-word that it carries less meaning, but the assumption that my business is either a charity or should provide free services is commonplace. The caveat to this is that I am not an academic researcher on this topic. I am just a founder trying to navigate this obscure path. I should also say that I do have a wonderful client base of businesses, brands and collaborators who do pay for services. For this, I am forever grateful and they are truly pioneering businesses and individuals who focus on longevity and understand social impact. This is also not a complaint about those who do not ‘get’ purpose-led businesses. It’s a

Image: https://redthreadresearch.com/now-more-important-than-ever-the-purpose-driven-organization/ As a founder of a purpose-led business, not a charity or registered social enterprise, I sit at a funny intersection of client perception. Perhaps it’s that purpose-led businesses are less researched, or that ‘purpose’ has become such a buzz-word that it carries less meaning, but the assumption that my business is either a charity or should provide free services is commonplace. The caveat to this is that I am not an academic researcher on this topic. I am just a founder trying to navigate this ob

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