Personal branding: self-commodification or identity capital building? | LinkedIn
We can blame Tom Peters for personal branding. His 1997 article The Brand Called You whipped up a frenzy of consulting, workshops, articles, and books.
We can blame Tom Peters for personal branding. His 1997 article The Brand Called You whipped up a frenzy of consulting, workshops, articles, and books. In this article we deconstruct personal branding to see if it has some value for our clients. Self-improvement for corporate success has been around a long time, from Dale Carnegie’s 1936 book How to Win Friends and Influence People to Stephen Covey’s 1989 The Seven Habits of Highly Effective People . Covey’s book sold over 25 million copies and I’ve got one of them. What is personal branding, exactly? Personal branding is an extension of the ‘
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