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Interview with Bailey Richardson from People and Co. Featured in the social dilemma — THE ANTI BLUEPRINT PROJECT

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If you have watched the Social Dilemma with your jaw on the floor learning all about the addictive nature of the apps we use you will have seen Bailey in the film based on her time spent with Instagram. The fact that apps are using ever more intrusive ways to get us to engage seems frightening. What it does show is that now more than ever we all seem to crave the feeling of belonging, the feeling of being part of something, but for many people those opportunities have never been more limiting. We are always looking at our phones, we’re not conversing with people the way we could, we’re focused on our own life way more than engaging with others. That sense of belonging though is what many companies are striving to create every single day. Whether it's your favorite brand regramming you in your new outfit, your frequent flyer card, or the shoes you wear that signify your sport, it’s a constant challenge for brands and one that despite the algorithms and machine learning, building organi

Bailey Richardson Oct 21 Written By Jonathan Weaver “ If you want to know who you're going to be in five years. Look at the people you're spending time with now. Those people really matter, they can really affect you” Co-Founder of People & Co https://www.linkedin.com/in/baileyrichardson/ If you have watched the Social Dilemma with your jaw on the floor learning all about the addictive nature of the apps we use you will have seen Bailey in the film based on her time spent with Instagram. The fact that apps are using ever more intrusive ways to get us to engage seems frightening. What it does s

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