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How To Write Stuff No One Else Can – The Write to Roam

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Last week, I wrote a piece about five of the key hires who took Morning Brew to $40 million in revenue. I mentioned that I had a process for finding such people, and was surprised by how many of you were interested in hearing more about that. So this week, I’m going to show you that process, but I want to ground it in something a little more important – namely, why look for these people in the first place? Well, here’s why… ### In any business, including the creative ones, there are really only three types of advantages you can have over your competitors: When a writer buys $200,000 worth of their own book in order to guarantee it lands on the bestseller list (yes, this happens), that’s a resource advantage. They have enough money to manipulate the system, giving them an edge, even against people who may be better writers. If someone writes compulsively, and just can’t help themselves, that’s a behavioral advantage. They have an edge over the person who has to force themselves to sit d

How To Write Stuff No One Else Can By Ethan On February 9, 2024 In Writing Last week, I wrote a piece about five of the key hires who took Morning Brew to $40 million in revenue . I mentioned that I had a process for finding such people, and was surprised by how many of you were interested in hearing more about that. So this week, I’m going to show you that process, but I want to ground it in something a little more important – namely, why look for these people in the first place? Well, here’s why… ### In any business, including the creative ones, there are really only three types of advantage

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