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ModelThinkers - Stockdale Paradox

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Inspired by Admiral James Stockdale’s survival of horrific conditions in a North Vietnamese prisoner of war camp, this model was popularised by Jim Collins as a central lesson for successful business. The Stockdale Paradox is a technique to navigate challenging and ambiguous times by combining the ability to confront the brutal facts of your current reality, even as you maintain unwavering faith that you will prevail in the end, no matter how distant that is. PERSISTING THROUGH PAIN AND UNCERTAINTY. Stockdale’s story is extreme. His plane was shot down as he led a raid into North Vietnam and, even as he ejected and parachuted into enemy territory, Stockdale told himself that he would be there for at least five years. In fact, Stockdale’s imprisonment lasted over seven years, during which he was repeatedly tortured, denied medical attention, kept in solitary confinement, and even cut his own face to avoid being part of a parade for propaganda purposes. He was the highest-ranking officer

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