ModelThinkers - Aristotle's Rhetoric
This model from Ancient Greece has helped define the art of persuasion for over 2,000 years and continues to serve as a guide for impactful speeches, communication and presentations. Aristotle’s Rhetoric model describes your ability to persuade an audience by combining three ‘appeals’: Logos, which is an appeal to logic and reason of the message; Ethos, which is an appeal to the character and credibility of the speaker; and Pathos, which is an appeal to the
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