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News Influencers Are Reaching Young People, and the Media Is Trying to Keep Up | Teen Vogue

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And how media is trying to keep up.

It’s no surprise that young Americans say social media is their preferred way to get news. But a growing number of them are turning to news influencers — those familiar faces who often share frank, relatable, direct-to-camera videos — to learn about what’s going on. In 2024, a Pew Research study found that about one in five Americans (21%) — including 37% of adults under 30 — said they regularly got news from influencers . Divya Nagarajan, 19, a student at Emory University, says that seeing the same people in her feed makes them feel more trustworthy. “It's kind of like the parasocial thing wh

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