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Wow vs. Ah-ha for data graphics | FlowingData

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After attending the Eyeo Festival, Zach Gemignani of Juice Analytics noticed a difference in the approach of artists and his own practices with business-related data: The artists are looking for an…

Wow vs. Ah-ha for data graphics – FlowingData Membership Books Projects Learning Newsletters Member Login Wow vs. Ah-ha for data graphics July 8, 2011 Topic Design / art , audience , Juice Analytics --> After attending the Eyeo Festival , Zach Gemignani of Juice Analytics noticed a difference in the approach of artists and his own practices with business-related data: The artists are looking for an emotional “wow” moment; our goal is the “ah ha” moment when a user learns something that can lead to productive action. The question that we so often ask: “what can you do about it?” wasn’t a

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