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Craft in design: What it is & why it matters • Slack Design

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In software design we have all heard the phrase “well-crafted user experience.” It may have come up in conversation, in an article or in a job interview. Indeed, conversation and debate about craft, what it is and why it matters, has been a through-line during my 20+ years in tech. I’ve worked at companies that …

8 minute read Craft in design: What it is & why it matters Ethan Eismann SVP, Design Share In software design we have all heard the phrase “well-crafted user experience.” It may have come up in conversation, in an article or in a job interview. Indeed, conversation and debate about craft, what it is and why it matters, has been a through-line during my 20+ years in tech. I’ve worked at companies that have evolved their appreciation of craft (Google), companies that established their brand with it (Airbnb), and companies that bring craft to enterprise sectors not typically graced wi

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