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From ice-cream shops to motels, why are design agencies launching bricks-and-mortar businesses?

itsnicethat.com · 2,472 words · saved by 1 readers

Studios in and around New York are putting down more rural roots and launching physical spaces – our US editor-at-large investigates. Share If you’re heading upstate for a long weekend and taking Route 17, you might drive past the Roscoe Motel. The unassuming red-and-white building (with a sign set in ITC Bookman, of course) is prototypical Americana, with white patio chairs and standard wood-panelled rooms available for just $105 a night. It looks like it hasn’t changed since the 1960s, and it actually hasn’t, much. Except – it’s owned by Human NYC, a digital design studio based in Manhattan’s Chinatown. And it’s not the only graphic design easter egg strewn around the region. Across upstate New York and other rural areas, new outposts run by graphic designers are slowly popping up, from motels to chic mini-markets and coffee roasters. It’s easy to imagine why: we’re coming out of a pandemic, designers love side projects, we work on computers all day and want more in-person interactio

From ice-cream shops to motels, why are design agencies launching bricks-and-mortar businesses? Studios in and around New York are putting down more rural roots and launching physical spaces – our US editor-at-large investigates. Words Elizabeth Goodspeed — Date 7 February 2024 Tags Opinion Work Creative Industry Graphic Design Society Food & Drink Community Share If you’re heading upstate for a long weekend and taking Route 17, you might drive past the Roscoe Motel . The unassuming red-and-white building (with a sign set in ITC Bookman, of course) is prototypical Americana, with white patio c

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