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Designing a Summer Ice Cream for India | Alter Magazine

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From Mughal kulfi makers to Indian startups — the long effort to build an ice cream that beats the heat

The Ice cream is an embarrassment of visual riches. Practicing restraint was the hardest thing to do in designing and developing Alter #5. We had a dozen ideas that were shot down (thanks, but no thanks, Adi). The most arresting visual of ice cream is of the much coveted dessert, perfectly scooped, just softening, glistening on the waffle cone. Dropped. This was a common problem for all of us at Climate Studio. Everyone had felt that pain and we wanted to remind the reader of the agony of loss. Our opening visual is a reminder of that one instance. We all have a dropped ‘cone ice cream’.…

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