In-home care positioned to play a key role in the consumerization of healthcare - MedCity News

Eddie Peloke, CEO of Workpath, spoke to why in-home care can drive the next stage of this industry-wide movement

Consumerization is finally coming to healthcare. Prior to the pandemic, patients' expectations were shifting, as industry after industry began delivering them on-demand services while healthcare lagged behind. The Covid-19 pandemic accelerated this trend as millions more patients received care virtually-introducing many to the idea of healthcare where and when they needed it. Now, healthcare companies from telehealth platforms to insurance plans are investing in another means of consumerization: in-home care. Is in-home care essential to the next wave of consumerization in healthcare? Eddie Pe

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