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How to design with heart: Sometimes Always’ unpredictable practice – Pangram Pangram Foundry

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“MY INSPIRATION COMES MOSTLY FROM THE ORDINARY WORLD... MUSIC DONE BY NON-MUSICIANS, ART DONE BY NON-ARTISTS, DESIGN DONE BY NON-DESIGNERS AND SO ON,” GABRIEL FINOTTI TELLS US, SETTING THE TONE OF OUR INTERVIEW AS WELL AS SUMMARISING THEIR PROFOUNDLY DISTINCTIVE APPROACH. “THIS IS USUALLY WHERE I FIND HONESTY IN CREATIVITY,” HE CONTEXTUALISES, “AS OUR DESIGN PROCESS CHANGES SO MUCH FROM PROJECT TO PROJECT,” PAINTING THE PICTURE OF SAO PAULO AND BERLIN-BASED GRAPHIC DESIGN STUDIO, SOMETIMES ALWAYS, A NAME THAT LIVES UP TO THE DISTINCTIVE AMBIGUITY AND EVER-ENTICING UNPREDICTABILITY OF THE WORK THEY PRODUCE. SPEAKING OF WHICH, GABRIEL ADDS, “AT TIMES IT TAKES A DEEP INVOLVEMENT, A LOT OF RESEARCH AND PRE-DESIGN THINKING... SOME OTHER TIMES IT TAKES JUST A COUPLE OF HOURS AND A DOSE OF FOOLISHNESS.” Shedding some light into the practice’s past, having been founded by Gabriel in 2012 where it soon uncovered its own unique intersection between architecture, music and design, Finotti recalls

author=Studio Ground Floor% authorlink=https://www.instagram.com/studiogroundfloor/%fonts=right-grotesk% “My inspiration comes mostly from the ordinary world... Music done by non-musicians, art done by non-artists, design done by non-designers and so on,” Gabriel Finotti tells us, setting the tone of our interview as well as summarising their profoundly distinctive approach. “This is usually where I find honesty in creativity,” he contextualises, “as our design process changes so much from project to project,” painting the picture of Sao Paulo and Berlin-based graphic design studio, Sometimes

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