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Writing a Business Plan

articles.sequoiacap.com · 4 words · saved by 1 readers

When Brian, Joe and Nate founded Airbnb, they had an air mattress, entrepreneurial passion, and a vision for reinventing travel and hospitality, but no clear idea how to approach VCs or how to craft a pitch deck. They came across Sequoia’s guide for how to write a business plan and the rest is history. They made a great deck. But it wasn’t really the slides we liked—it was their ideas, the clarity of their thinking, and the scope of their ambition. We love partnering with founders hell-bent on bringing an idea to life that conventional wisdom deems impossible. And we love to partner early— when an idea is newly formed and has the maximal room to grow. You can find our guide to pitching below (with a few refinements from years of use). Company purpose Start here: define your company in a single declarative sentence. This is harder than it looks. It’s easy to get caught up listing features instead of communicating your mission. Problem Describe the pain of your customer. How is this addr

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