Notes on Creative Transparency - by Elena Burger

Wherein I investigate why (some) companies are publishing increasingly granular data

Notes on Creative Transparency Wherein I investigate why (some) companies are publishing increasingly granular data Elena Burger Jun 09, 2025 7 2 1 Share I’ve recently become captivated by Ramp’s approach to marketing. No, not the TBPN sponsorship, though that demands a David Ogilvy-style “Confessions” book at some point. Source I’m talking instead about the regular cadence with which the team at the Ramp Economics Lab, led by Ara Kharazian , publishes data about topics ranging from tech firms’ adoption of AI to shifts in digital advertising spending . This data is sourced from Ramp’s corporat

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