✳flâneur — a map of the web's best reading

Chip Wilson on the Dangers of Discounting, and His Relationship with Lululemon Now

shopify.com · 3,564 words · saved by 1 readers

If you know him at all, you no doubt have an opinion of Chip Wilson, the resigned billionaire founder of Lululemon. Though he is no longer in an active role with the famed athleisure brand he founded in 1998, Wilson isn't sitting on the sidelines of retail, living out his days merely climbing the mountains of British Columbia in Canada. He is a prominent investor in many celebrated brands, like Arc’teryx, and still casts a long shadow over the worlds of vertical retail and direct to consumer business. From his home in Vancouver, Wilson discusses the death of wholesale, his relationship with Lululemon and its CEO today, and the dangers of chasing short-term revenue. “It's so easy to go on discount and to sell the soul of the brand over a three- or four-year period and make the numbers look really good, which makes the CEO look like a hero to Wall Street,” he says. “But [the CEO] has really undermined the value of the brand.” (This interview has been edited and condensed for clarity.) Wh

blog | In Conversation Chip Wilson on the Dangers of Discounting, and His Relationship with Lululemon Now The billionaire founder of Lululemon discusses his relationship today with the company he left in 2015. by Jason Buckland If you know him at all, you no doubt have an opinion of Chip Wilson, the resigned billionaire founder of Lululemon . Though he is no longer in an active role with the famed athleisure brand he founded in 1998, Wilson isn't sitting on the sidelines of retail, living out his days merely climbing the mountains of British Columbia in Canada. He is a prominent investor in ma

Explore this link on the map →

related reading