flâneur

Long Hoàng

2 followers · 325 views

on the atlas — 4

highlights — 8

  • When we think about communicating with the general public like we've talked about in other parts of this module, we want to introduce the point at the very beginning and that's different from a lot of scientific or academic articles. When we're communicating with the general public, we want to get right to the point.
    Types of Public Facing Articles | Coursera
  • I avoided jargon wherever possible and instead focused on sharing stories and examples that demonstrated how we see various biological concepts as part of our daily experiences.
    Common Pitfalls in Science Versus General Public Writing | Coursera
  • That would help them gain the confidence to engage with biology as it relates to their daily lives as I was writing, I intentionally made my writing sound conversational, funny and approachable.
    Common Pitfalls in Science Versus General Public Writing | Coursera
  • It's always a good idea to see what else has been written and see the style length and content for your target publication. That also helps to know who's reading it and why they are reading it much like we've talked about earlier in this course audience is everything. S
    Common Pitfalls in Science Versus General Public Writing | Coursera
  • . There should also be a clear beginning a middle and an end to what you've written. Examples that you include in your writing are relevant to the reader rather than talking in the abstract but some miscellaneous scientific discovery. What are things that you can do to actually make the reader feel like they're really a part of it? How can you tell a story a story that moves from point to point?
    Common Pitfalls in Science Versus General Public Writing | Coursera
  • It is the opposite In general public communications. It's best to avoid passive voice even when it's grammatically correct because it has a tendency to come off a stiff and robotic and that's not what we want to get across. Like we talked about module one, you want to avoid feeding into the negative bias that people have towards scientists.
    Common Pitfalls in Science Versus General Public Writing | Coursera
  • The passive voice detail, overall organization of scientific papers isn't appropriate when we write for the general public jargon should be expressly avoided. Oftentimes scientists are running up works and only a small group of other scientists will completely understand. And because these concepts are so technical, the only way to efficiently explain them is to use a lot of jargon and a lot of technical language.
    Common Pitfalls in Science Versus General Public Writing | Coursera
  • First is considerations of the bottom line, i really like this image for comparing academic and journalistic writing in academic writing we spend several pages building up to our conclusions. The bottom line comes at the very end, but in journalistic writing, the bottom line comes first. This gets back to a key point that has come up multiple times in the course already, what is the key take home message that you want to convey to your audience? Why does the reader care, what do they get from reading your article? What's the piece that they can use and take from what you've written?
    Common Pitfalls in Science Versus General Public Writing | Coursera