Sebastian Flores
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- 'It’s like a cult': How online perfume communities are shaping the fragrance industry - Glossy1 savers
- DedCool's Carina Chaz on 'reshaping the way fragrance is defined and experienced' - Glossy1 savers
- Curius / Onboarding2704 savers
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Fragrantica, the forum founded in 2007 with over 1 million users and a database of notes pyramids and launch information on more than 95,000 perfumes, is the de facto internet perfume archive for many fragrance fans.
'It’s like a cult': How online perfume communities are shaping the fragrance industry - Glossy“[Perfume] is political,” said independent perfumer Yosh Han. The San Francisco-based educator and creative director of perfume house Scent Trunk said she has seen online platforms like TikTok break open what was once a very insular, exclusive world. “That technology kind of democratized fragrance, and it allowed young people and people of color to express their tastes.”
'It’s like a cult': How online perfume communities are shaping the fragrance industry - GlossyPerfume Room podcast
'It’s like a cult': How online perfume communities are shaping the fragrance industry - GlossyBianco Latte by Giardini di Toscana from Canadian perfume TikToker @perfumerism
'It’s like a cult': How online perfume communities are shaping the fragrance industry - Glossy“[Perfume] is kind of the last art form that you can commodify digitally,” said Laura Oberwetter, co-founder of Chicago-based Clue Perfumery. “In the past, brands have always seen that as just this insurmountable hurdle. Like, ‘How can we sell someone something they can’t experience?’”
'It’s like a cult': How online perfume communities are shaping the fragrance industry - Glossysince 2020, there’s been a boom in online perfume communities, from niche message boards to mainstream platforms like TikTok and Instagram. There, average consumers have become influential voices in the industry, with the power to move the needle on trends and make brands and scents into overnight sensations. Fragrance brands are increasingly capitalizing on the ability of online creators to bridge what once seemed like an insurmountable gap between perfume and a digital screen. But they are also contending with the increased scrutiny over their politics and values that comes with massive reac…
'It’s like a cult': How online perfume communities are shaping the fragrance industry - GlossyWhen Sephora gave us the opportunity, obviously we took it — to launch their first laundry detergent.
DedCool's Carina Chaz on 'reshaping the way fragrance is defined and experienced' - Glossythe concept of laundry detergent being more of an outlandish category expansion — and, ultimately, a huge part of our business
DedCool's Carina Chaz on 'reshaping the way fragrance is defined and experienced' - Glossywe seek to inspire individuality, and we want people to play with their scents, layer them, and create what feels good for a consumer and or for a community.”
DedCool's Carina Chaz on 'reshaping the way fragrance is defined and experienced' - Glossyfragrance should be a part of their everyday life. It should be a part of how they have a fragrance wardrobe or how they want to express themselves.
DedCool's Carina Chaz on 'reshaping the way fragrance is defined and experienced' - Glossyair fresheners, candles and laundry detergent
DedCool's Carina Chaz on 'reshaping the way fragrance is defined and experienced' - Glossyet in his brain of layers and l
Curius / Onboarding