Trieu Ngoc Duy
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highlights · 151
The low RPDs (revenue per download) in tier one markets hints that the game may have challenges in keeping up the marketing once the organic traffic starts decreasing, which will be key to scale up their revenue
Can Supercell Boost Beatstar Into a Major Hit — Deconstructor of FunSongs are divided into 5 shorter stages of increasing difficulty
Can Supercell Boost Beatstar Into a Major Hit — Deconstructor of FunThe lack of social and competitive features bundled with a somewhat crude monetization system (pay or stop playing) can be all fixed. And we believe that improvements in those areas will unlock further growth.
Can Supercell Boost Beatstar Into a Major Hit — Deconstructor of FunAllow players not interested in competition to choose a lower difficulty level, enjoying the game as a relaxing soft activity, while still allowing hardcore players to go nuts.
Can Supercell Boost Beatstar Into a Major Hit — Deconstructor of FunUnlike in Clash Royale, Beatstar kicks you out of the game when your box slots are full. You can’t play just for fun. “Get out or pay” is not a modern way to monetize.
Can Supercell Boost Beatstar Into a Major Hit — Deconstructor of FunIn other words, Beatstar is an anti-consumer version of the Clash Royale chest system, and it perfectly illustrates our point on monetization being an enemy: In Clash Royale, you would pay a skip to get more value for your play. You pay to increase the fun. In Beatstar, you pay so that the game doesn’t take away the fun at all.
Can Supercell Boost Beatstar Into a Major Hit — Deconstructor of FunIn that regard, perhaps the most controversial element in monetization is the hidden energy system: Once you fill all your box slots, Beatstar won’t allow you to keep playing. Either you pay for a skip and free one of the slots, or you leave for some hours.
Can Supercell Boost Beatstar Into a Major Hit — Deconstructor of FunAs a consequence, in this game the monetization is not a booster of fun, it’s a blocker.
Can Supercell Boost Beatstar Into a Major Hit — Deconstructor of FunUltimately, it seems that Beatstar monetization is in direct opposition with the main premise of the game: discovering new songs and interacting with them. Monetizing by selling songs demands heavily decreasing player accessibility to them, therefore removing the reasons to play.
Can Supercell Boost Beatstar Into a Major Hit — Deconstructor of FunFor most people, the most fun part of the game is playing new songs, which quickly becomes a rare event. Players’ progress stalls quickly to a point where they are playing short sessions where they try to master a song before getting kicked out of the game due to fill-out box slots. You end up in a position where you’ve maxed out your limited collection and you’re just waiting for the next song to unlock so that you can max that one too.
Can Supercell Boost Beatstar Into a Major Hit — Deconstructor of FunSurely some hardcore players will have no problem replaying the same song endlessly to reach that fifth star, but this is not the normal behavior.
Can Supercell Boost Beatstar Into a Major Hit — Deconstructor of FunSongs are obtained by accumulating cards of a specific music style. The cards are obtained in boxes that are granted when playing, in a way similar to Clash Royale.
Can Supercell Boost Beatstar Into a Major Hit — Deconstructor of FunThe more songs, the more scores to sum, and the bigger the number of stars and total score. So regardless of the player’s ultimate goal is to increase their collection or to raise on the leaderboards, the process is the same: They need to get as many songs as possible.
Can Supercell Boost Beatstar Into a Major Hit — Deconstructor of FunThen there are Hard Songs, where getting more than two stars is already quite difficult. The idea behind them is to create a fun challenge. But at the moment they don’t give players any more rewards. In fact, they reward players less since you’re more likely to fail the song and thus get fewer points towards opening your next box.
Can Supercell Boost Beatstar Into a Major Hit — Deconstructor of FunThe main progression axis in Beatstar is stars. Stars unlock features, rewards and increase the list of possible songs in the boxes, in a way similar to Supercell’s trademark Trophy Road.
Can Supercell Boost Beatstar Into a Major Hit — Deconstructor of FunOn paper, it may sound very subtle, but it’s one of the factors that make Beatstar so immersive: Vocals are the king of all instruments and the most recognizable and easier-to-follow element on a song. By linking their patterns to it, Beatstar becomes much more intuitive than other rhythm games
Can Supercell Boost Beatstar Into a Major Hit — Deconstructor of Funin Beatstar the inputs are primarily based on vocals and lyrics.
Can Supercell Boost Beatstar Into a Major Hit — Deconstructor of FunBut it’s kind of a promise unfulfilled at the moment. The progression is so gated at the moment that it forces players to master every single song they have, even if they absolutely despise them. And given the exclusive focus on mainstream hits, the decisions are more a bit of an anecdote rather than something that allows you to express your personality through your song inventory.
Can Supercell Boost Beatstar Into a Major Hit — Deconstructor of FunOn Beatstar, players collect cards from a certain style until unlocking a random song from that style
Can Supercell Boost Beatstar Into a Major Hit — Deconstructor of Funbut the player doesn’t build up an inventory of them.
Can Supercell Boost Beatstar Into a Major Hit — Deconstructor of Funthe songs are simply grouped by difficulty or style
Can Supercell Boost Beatstar Into a Major Hit — Deconstructor of FunAnother unique element in Beatstar is that player progression is structured around building up the song collection
Can Supercell Boost Beatstar Into a Major Hit — Deconstructor of FunDon’t get it twisted. Beatstar is not a relaxing game. It requires full focus. Because when you miss and you pay for it!
Can Supercell Boost Beatstar Into a Major Hit — Deconstructor of FunIt means that Beatstar can’t be played in a relaxed way. It requires absolute focus, and therefore it may limit the capacity of casual players to play on the bus.
Can Supercell Boost Beatstar Into a Major Hit — Deconstructor of Funfeature art direction and soundtracks
Can Supercell Boost Beatstar Into a Major Hit — Deconstructor of FunMost rhythm games are primarily focused on the Asian market (DDR, Ouendan, Hatsune Miku: Project DIVA…), or on a particular subset of music fans (Guitar Hero, Rocksmith…).
Can Supercell Boost Beatstar Into a Major Hit — Deconstructor of Fun(Deemo, Cytus, Archaea, VOEZ…).
Can Supercell Boost Beatstar Into a Major Hit — Deconstructor of FunThe mastery layer of the game is entirely based on dexterity
Can Supercell Boost Beatstar Into a Major Hit — Deconstructor of FunWhile a song is playing, the player must tap, swipe or hold the finger on top of a series of inputs at the appropiate time, matching the beat or sound effects happening in the song.
Can Supercell Boost Beatstar Into a Major Hit — Deconstructor of FunThe challenge of scaling Beatstar is in the poor monetization of the music games. With organic traffic being what it is, Beatstar, just like all of the game on the market, has to rely on performance marketing to continue its growth. In other words, increasing LTV and decreasing CPI is crucial for Beatstar to continue to scale.
Can Supercell Boost Beatstar Into a Major Hit — Deconstructor of FunSupercell made native cross-promotion inside their games for Beatstar. And they went as far as producing songs into Beatstar for all four of their live games. This speaks volumes of how invested Supercell is in the success of Beatstar (and Space Ape).
Can Supercell Boost Beatstar Into a Major Hit — Deconstructor of FunWhat’s most interesting about the launch of Beatstar is how much Supercell was involved in native cross-promotion
Can Supercell Boost Beatstar Into a Major Hit — Deconstructor of FunOne way to ensure you do a good job solving other people's problems is to make them your own
How to Get Startup IdeasYou have to be able to phrase it in terms of something the incumbents are overlooking
How to Get Startup IdeasWhereas a PhD dissertation is extremely unlikely to. For some reason, the more a project has to count as research, the less likely it is to be something that could be turned into a startup
How to Get Startup IdeasYou can be sure people are going to build things in the next few years that will make you think "What did I do before x?"
How to Get Startup IdeasLive in the future, then build what's missing
How to Get Startup IdeasYou can also be at the leading edge as a user
How to Get Startup IdeasEmpirically, the way to have good startup ideas is to become the sort of person who has them.
How to Get Startup Ideasf you're the right sort of person, you have the right sort of hunches. If you're at the leading edge of a field that's changing fast, when you have a hunch that something is worth doing, you're more likely to be right.
How to Get Startup IdeasThe most important thing to understand about paths out of the initial idea is the meta-fact that these are hard to see.
How to Get Startup IdeasWhich means you have to compromise on one dimension: you can either build something a large number of people want a small amount, or something a small number of people want a large amount.
How to Get Startup IdeasWhen a startup launches, there have to be at least some users who really need what they're making — not just people who could see themselves using it one day, but who want it urgently. Usually this initial group of users is small, for the simple reason that if there were something that large numbers of people urgently needed and that could be built with the amount of effort a startup usually puts into a version one, it would probably already exist.
How to Get Startup IdeasWhy is it so important to work on a problem you have? Among other things, it ensures the problem really exists. It sounds obvious to say you should only work on problems that exist. And yet by far the most common mistake startups make is to solve problems no one has.
How to Get Startup IdeasThey don't want to use it themselves, at least not right now, but they could imagine other people wanting it. Sum that reaction across the entire population, and you have zero users.
How to Get Startup IdeasThe danger of an idea like this is that when you run it by your friends with pets, they don't say "I would never use this." They say "Yeah, maybe I could see using something like that.
How to Get Startup IdeasAt YC we call these "made-up" or "sitcom" startup ideas.
How to Get Startup Ideasif you have the right sort of background, good startup ideas will seem obvious to you.
How to Get Startup IdeasWhat new things will we be able to do in the new world we'll have in a few years? What are we unconsciously ruling out as impossible that will soon be possible?
How to Get Startup IdeasSo don't look for a replacement for x; look for something that people will later say turned out to be a replacement for x.
How to Get Startup Ideas