Roberto Martinez

on the atlas — 4

• Did My Friends Vote1 savers
• start broad to find pmf, then scope down by identifying ur wedge1 savers
• the ultimate life hack is focusing on transforming your inner experience before pouring your energy into changing your external experience.1 savers
• find your person & marry them12 savers

highlights — 3

• Starting broad gives you the space to find product-market fit — identifying the users who have the strongest demand for the category of transaction you enable (measured in terms of value creation). But then once you find those early adopters, focusing on them lets you optimize the business model, after which you can scale by expanding scope to adjacent use cases.

  start broad to find pmf, then scope down by identifying ur wedge

• the ultimate life hack is focusing on transforming your inner experience before pouring your energy into changing your external experience. if you can create the experience you want *independent* of the environment you are in, you get to take that experience with you everywhere.

  the ultimate life hack is focusing on transforming your inner experience before pouring your energy into changing your external experience.

• one day, you’ll meet the person you’re going to spend the rest of your life with one day. and you’ll spend the rest of your lives together. and on that last day - you’re going to be willing to do anything to get one more year with them

  find your person & marry them