adit c

on the atlas — 2

• How to do product positioning | Evan Conrad2 savers
• Endling: A Poem – The Marginalian1 savers

highlights — 2

• The only way to get valid feedback from customers is to show them a clearly defined product. If they can't understand what you're doing, you may get back very excited opinions on what the customer "thinks" the product is. But since you and the customer don't agree on the positioning, their feedback may lead you to build a product they don't want. If instead you gave a clearly defined product, their feedback (or more typically, their disinterest) will be much more honest.

  How to do product positioning | Evan Conrad

• And it will have been beautiful, this brief movement of being in the silent symphony of forever, and it will have been merciful that only hindsight ever knows each last.

  Endling: A Poem – The Marginalian