Nguyen Kim Ngan

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on the atlas — 12

highlights — 57

hus, visitors try to experience a new product or service directly, and to research numerous items or target items within a limited timeframe; otherwise, visitors tend to be disappointed if they do not find the right items or interesting items.
Extrinsic and intrinsic motivation for using a booth recommender system service on exhibition attendees’ unplanned visit behavior - ScienceDirect
Generally, visitors attend booths at an exhibition to gather information for their business, analyze market trends, or to learn more about specific, targeted items.
Extrinsic and intrinsic motivation for using a booth recommender system service on exhibition attendees’ unplanned visit behavior - ScienceDirect
Recent studies on convention business have emphasized the importance of employing motivations and satisfaction (Severt et al., 2007) and decision-making processes to select places based on unplanned behavior theory (Hwang and Fesenmaier, 2011).
Extrinsic and intrinsic motivation for using a booth recommender system service on exhibition attendees’ unplanned visit behavior - ScienceDirect
steps and actions she takes to overcome the dog-walking challenges she faces
Build an empathy map | Coursera
I just need a consistent dog walker that I can screen to make sure they’re safe and good with animals
Build an empathy map | Coursera
regularly and can commit to specific times
Build an empathy map | Coursera
book someone consistently
Build an empathy map | Coursera
d love to find a dog walker that I could prescreen and learn more about
Build an empathy map | Coursera
I’m not sure how I would know who’s safe to allow in my home or who’s good with dogs
Build an empathy map | Coursera
here aren’t many people we can ask for help
Build an empathy map | Coursera
a lot of places I can’t bring Reggie
Build an empathy map | Coursera
an’t spend the money on a doggy daycare.
Build an empathy map | Coursera
rry that he doesn’t really have the right experience for when I’m on longer trips.
Build an empathy map | Coursera
his schedule is becoming inconsistent
Build an empathy map | Coursera
real issue comes from our travel schedule.
Build an empathy map | Coursera
with our schedules, it’s hard to take them out as much as we’d like
Build an empathy map | Coursera
When our schedules overlap, we definitely need help walking
Build an empathy map | Coursera
often left home alone for long periods of time
Build an empathy map | Coursera
helpful to try to capture themes in the interview that relate to the product you’re researching.
Build an empathy map | Coursera
adapt to her vision needs
Phase 3: Ideate solutions | Coursera
mimic the feel and flow of a friendly phone conversation
Phase 3: Ideate solutions | Coursera
a website and online ordering system that are easy to use
Phase 3: Ideate solutions | Coursera
The goal of testing prototypes is to continue to refine the prototype as you gain insight into whether the design for your product or service is easy to use and solves the user’s problem
Design thinking: A UX design framework | Coursera
developing the right solution to address your user’s problem, and an organized approach to testing can help you create exceptional user experiences
Design thinking: A UX design framework | Coursera
produce an early model of a product that demonstrates its functionality and can be used for testing
Design thinking: A UX design framework | Coursera
You might return to user or competitive research to help you narrow down your ideas, and you might also create user flows to illustrate how the user will interact with your solution.
Design thinking: A UX design framework | Coursera
analyze your potential solutions and start to make choices about which ones are the best options
Design thinking: A UX design framework | Coursera
collaborative brainstorming with other members of your team
Design thinking: A UX design framework | Coursera
to come up with as many design solutions as possible
Design thinking: A UX design framework | Coursera
a value proposition, which is a summary of why your user would or should use the product or service that you’re designing.
Design thinking: A UX design framework | Coursera
clear problem statement, which is a description of the user’s need that your designs will address
Design thinking: A UX design framework | Coursera
determine which user problems are the most important ones to solve, and why
Design thinking: A UX design framework | Coursera
include user surveys, interviews, and observation sessions, and you might also need to conduct some research on the competitors’ products
Design thinking: A UX design framework | Coursera
learn more about the user
Design thinking: A UX design framework | Coursera
Think of IA as a skeleton that outlines how users interact with your product
The role of a beginner UX designer | Coursera
how your product is organized and structured
The role of a beginner UX designer | Coursera
Information architecture
The role of a beginner UX designer | Coursera
If a product is useful, that means it solves user problems
Characteristics of good user experience | Coursera
But, an enjoyable design adds to an already functional product and can enhance the user’s feelings about the experience
Characteristics of good user experience | Coursera
A product’s design doesn’t have to be enjoyable for it to function properly
Characteristics of good user experience | Coursera
If a product is enjoyable, it means the design delights the user
Characteristics of good user experience | Coursera
Equity goes beyond the concept of equality, where everyone is given equal resources, because people often need different tools and support based on their needs.
Characteristics of good user experience | Coursera
ddresses the needs of a diverse audience and ensures a high-quality experience is delivered to all users regardless of background, gender, race, or ability
Characteristics of good user experience | Coursera
If a product is equitable, it means a design is helpful to people with diverse abilities and backgrounds
Characteristics of good user experience | Coursera
If a product is usable, it means the design, structure, and purpose of the product is clear and easy to use
Characteristics of good user experience | Coursera
one of the world’s first mass-produced chairs, and is still being manufactured today
Interiors: Hooked on classics
Chair No 14 (today known as 214)
Interiors: Hooked on classics
But Qin Shihuangdi’s greatest design feat was the application of design as a medium of self-expression, specifically in the preservation of his legacy.
How China’s First Emperor Pioneered Design Thinking and Revolutionized the Branding of Legacy – The Marginalian
So young people didn’t necessarily “get” flat designs. They were just better at quickly testing where and how to get what they wanted in the face of click uncertainty
The Problem With Flat Design, According To A UX Expert
This behavior is analogous to the behavior of laboratory rats in operant-conditioning experiments: If a rat gets a food pellet at random intervals after performing a specific action, the rat will keep doing that action in the hope of getting fed again. Similarly, users have discovered that clicking elements that don’t have strong signifiers sometimes works. Like the lab rats, users will stick to random clicking as long as they get rewarded from time to time.
The Problem With Flat Design, According To A UX Expert