Anish Maddipoti
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on the atlas · 1
highlights · 2
By early 2019, the Vanta team had confidence that they had found product-market fit because they no longer had to go out and find customers—the customers were finding them, even though they’d made it exceedingly difficult to do so. At this time, if you went to vanta.com, all you’d see was a barebones homepage with a company email address. Even so, the team was starting to get two or three emails a week, all through word of mouth.
Vanta's Path to Product-Market Fit — Solve the Customer’s Problem, Then Write Code | First Round ReviewYou’ll know you understand the problem when you can predict 75% of what a customer tells you. “We needed a heuristic around, ‘When do we know we understand the customer problem enough?’ So we decided we had to keep having these conversations until three-quarters of it was stuff we already knew.”
Vanta's Path to Product-Market Fit — Solve the Customer’s Problem, Then Write Code | First Round Review