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The work you choose needs to have three qualities: it has to be something you have a natural aptitude for, that you have a deep interest in, and that offers scope to do great work.
How to Do Great WorkI eventually came to this realization: If you only double down on what users love, your product/market fit score won’t increase. If you only address what holds users back, your competition will likely overtake you. This insight guided our product planning process, effectively writing our roadmap for us.
How Superhuman Built an Engine to Find Product/Market Fit | First Round ReviewThis batch of not disappointed users should not impact your product strategy in any way. They’ll request distracting features, present ill-fitting use cases and probably be very vocal, all before they churn out and leave you with a mangled, muddled roadmap.
How Superhuman Built an Engine to Find Product/Market Fit | First Round ReviewIn essence, it's better to make something that a small number of people want a large amount, rather than a product that a large number of people want a small amount.
How Superhuman Built an Engine to Find Product/Market Fit | First Round ReviewWhen a startup launches, there have to be at least some users who really need what they're making — not just people who could see themselves using it one day, but who want it urgently.
How Superhuman Built an Engine to Find Product/Market Fit | First Round ReviewAfter benchmarking nearly a hundred startups with his customer development survey, Ellis found that the magic number was 40%. Companies that struggled to find growth almost always had less than 40% of users respond “very disappointed,” whereas companies with strong traction almost always exceeded that threshold.
How Superhuman Built an Engine to Find Product/Market Fit | First Round Reviewjust ask users “how would you feel if you could no longer use the product?” and measure the percent who answer “very disappointed.”
How Superhuman Built an Engine to Find Product/Market Fit | First Round ReviewCommon practice would be to "throw it out there and see what sticks,” which may be fine after a few months of effort when the sunk cost is low. But the “launch and see what happens” method seemed irresponsible and reckless to me — especially given the years that that we had invested.
How Superhuman Built an Engine to Find Product/Market Fit | First Round Review