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- Microsoft Word - Kanye Final Paper (1).docx1 savers
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They should develop an effective PR strategy specifically for dealing with Kanye. If they do these things, they will be in the best possible position f or hitting their target goals for 2020 and staying ahead of any potential problems that could arise from being associated with Kanye West
Microsoft Word - Kanye Final Paper (1).docxOne of the ways that they could do this is keeping themselves distant and the Adidas brand distinctly different from the Yeezy brand. If there is a low association between Kanye and Adidas, then there is a lower chance of potential problems in the future hurting their brand.
Microsoft Word - Kanye Final Paper (1).docxAdidas should take steps to ensure that they are in the best position possible if and when Kanye decides to make headlines again.
Microsoft Word - Kanye Final Paper (1).docxcontroversy and unpredictability is a part of Kanye’s personal brand
Microsoft Word - Kanye Final Paper (1).docxWe found that the nature of the controversial statements have an effect on whether or not the brand should be held responsible to respond. For example, the slavery comment was seen as being too controversial to ignore. Brands should take note that the level of perceived ignorance about a controversy i s important to how the conflict is viewed in consumers’ eyes
Microsoft Word - Kanye Final Paper (1).docxWhen something goes directly against a company's values, or the image that they are trying to promote, they should take action to ensure that their values are understood by their target audience
Microsoft Word - Kanye Final Paper (1).docxParticipants were generally neutral towards the statements presented from the Adidas CEO and felt that it was a way for the company to remain n eutral during the scandal. However, participants felt that the statements were ‘dismissive’ or ‘apathetic’ and felt that given the polarizing nature of the comments a more emotional or empathetic response was warranted
Microsoft Word - Kanye Final Paper (1).docxAlthough participants said that Kanye’s statements did not impact their purchase intention for Adidas specific products, the brand association with Yeezy was strong enough to discourage them from buying products in the future. If the connection were stronger, perhaps it would influence purchase intent, but the link is not strong enough to have an influence.
Microsoft Word - Kanye Final Paper (1).docxWe determined that while there was a significant association between Kanye and the Yeezy brand, there wasn’t much of a connection between Kanye and Adidas. Because Yeezy was created, designed, and crafted by Kanye, there is an obvious link between the two. However, Adidas was seen almost as a separate entity
Microsoft Word - Kanye Final Paper (1).docxpaint the picture as to if Ka nye’s collaboration is a risk or benefit to Adidas
Microsoft Word - Kanye Final Paper (1).docxcontroversial behavior imp acts consumer perceptions of Adidas and their likelihood to purchase Adidas products. We also want to know if and to what extent consumers feel Adidas is responsible for Kanye’s statements
Microsoft Word - Kanye Final Paper (1).docxrisk analysis is necessary for understanding how Adidas should handle future Kanye controversies. We want to know how and to what extent Kanye’s
Microsoft Word - Kanye Final Paper (1).docxcrisis responsibility as a variable, which is defined by Brown and Ki as the “perception of an organization’s responsibility in a crisis situation” (“Developing a Valid and Reliable”, 2013). This will be used in determining whether or not Adidas consumers believe that Adidas is responsible for Kanye’s controversies and whether they are responsible for responding
Microsoft Word - Kanye Final Paper (1).docxIt is also important to do this risk analysis as Nike stands in direct opposition to Adidas by collaborating with a famously left - leaning associate, and measuring how Adi das could be affected by these political controversies will help us understand how they are positioned in terms of their competitors.
Microsoft Word - Kanye Final Paper (1).docxto take sides of the political spectrum, this could have a harmful effect on Adidas as they presumably have a num ber of left - leaning consumers who may feel negatively about the comments he has mad
Microsoft Word - Kanye Final Paper (1).docx. Although Kanye is a direct foil of Kapernick (identifying right - of - center), we have reason to believe that
Microsoft Word - Kanye Final Paper (1).docxThere is evidence that brands partnering with celebrities involved in political conflicts can also have an adverse effect on the brand itself.
Microsoft Word - Kanye Final Paper (1).docxBecause Kanye is a well known yet controversial figure, it will be important to measure attitudes towards him before knowing about his recent controversies as a control for our researc
Microsoft Word - Kanye Final Paper (1).docxBecause Adidas is a well established and well - respected brand, it is of interest to us whether or not their brand is enough to counter any negative impact these behaviors might have. The same study a lso found that the effect of the scandal on consumers' product evaluations and purchase intentions is likely to depend not only on their reactions to the celebrities' involvement in the scandal but also on their liking for the celebrities before the scanda l occurred (“Consumers’ Reactions to”, 2012)
Microsoft Word - Kanye Final Paper (1).docxTo solve this problem, Adidas needs to incresae the ir customer satisfaction. For the current problem, the best way for Adidas to increase customer satisfaction is by responding to their customer’s hate towards Kanye West’s anti - semitism comment. Which means that Adidas needs to quickly terminate Kanye West ’s brand ambassadorship and partnership. If this is done in a timely manner, customers will feel grateful towards Adidas, and therefore they will return on buying Adidas’ products
How-Effective-Supply-Chain-Management-of-Adidas.pdfAdidas cur rently has high inventory levels, and it even stokpilled in the warehouses and retail stores. This is the result of low customer satisfaction because of Kanye West’s anti - semitism comment
How-Effective-Supply-Chain-Management-of-Adidas.pdfAdidas can let their third party distributors go for some time, but before those distributors resort to making a deal with the other competitors, Adidas can create some contract to keep them from working forever with competitors. Through this contract, Adidas can make sure that their distributors have a long - term relationship with them.
How-Effective-Supply-Chain-Management-of-Adidas.pdfAdidas can let their third party distributors go for some time, but before those distributors resort to making a deal with the other competitors, Adidas can create some contract to keep them from working forever with competitors. Through this contract, Adidas can make sure that their distributors have a long - term relationship with them
How-Effective-Supply-Chain-Management-of-Adidas.pdfThe main problem of Adid as’ supply chain is that because of the reduction in distribution, cooperations that previously exist between Adidas and the third party distributors can be weakened, resulting in the distributors searching for another competitor to work with rather than A didas, who can’t give them high profits for the time being.
How-Effective-Supply-Chain-Management-of-Adidas.pdfAdidas can solve this problem by increasing the sales of inventory, by creating discounts and deals that will entice consumers to purchase a higher number of goods. When consumers buy a higher number of goods, then the inventory that is stored in the retail store’s storage can be reduced because it is being put in the retail store showcase
How-Effective-Supply-Chain-Management-of-Adidas.pdfAdidas can solve this problem by increasing the sales of inventory, by creating discounts and deals that will entice consumers to purchase a higher number of goods. When consumers buy a higher number of goods, then the inventory that is stored in the retail store’s storage can be reduced because it is being put in the retail store showcase
How-Effective-Supply-Chain-Management-of-Adidas.pdfThe obvious problem for Adidas in its driver is inventory. Currently, the inventories inside of Adidas’ retail stores are stockpiling, because of the low demand. Retail store inventory stockpiling will result in further stockpiling in the distribution cent er, as inventories cannot be moved from one storage location to another if all the storages are full
How-Effective-Supply-Chain-Management-of-Adidas.pdfccording to Adidas’ annual report, there are 64 distribution centers globally. In order to maintain the operational flexibility and agility necessary to provide the best possible customer and con
How-Effective-Supply-Chain-Management-of-Adidas.pdfAdidas’ inventory is usually located inside its retail store, and some inventories, mainly the work in process inventory, is placed in the factories. Some finished goods may also be placed in the factories. The rest of finished goods that are not placed in the factories or retail stores are placed in the warehouses, such as Adidas’ new warehouse in Pensylvania USA, opening in 2019, that makes distribution of finished goods quicker to the hands of the consumer located in the USA (Kish, 2019).
How-Effective-Supply-Chain-Management-of-Adidas.pdfRecently, Adidas also sponsored the FIFA Worldc up 2022, in an effort to restore its previously bad name, which was caused by the Kanye West controversy
How-Effective-Supply-Chain-Management-of-Adidas.pdfAdidas can fix the raw materials flow by purchasing only the needed materials, and not annually purchase these raw materials. This is to avoid excessive raw materials in Adidas’ manufacturing pla ce. In fact, Adidas can also stop ordering raw materials completely if they still have an abundance of it. For the information flow, Adidas can first issue some apologies to their consumers, and then quickly offer some discounts to the product that they so ld. Both are to make consumers more willing to purchase the products, which will make them give feedback again, for Adidas to store as information.…
How-Effective-Supply-Chain-Management-of-Adidas.pdfThe problem lies in all the three types of flow. Raw materials flow will be disturbed because Adidas cannot make more products when their warehouse is already full of inventories, waiting to be sold, but cannot be sold. This means that raw materials in the manufacturing department will start to stockpile, as they cannot be used for production. The information flow is also disturbed, because consumers cannot show purchase patterns, let alone give suggestions or c riticisms to Adidas when those consumers rarely come to the Adidas’ retail store or website. Lastly, the inward and outward flow of t…
How-Effective-Supply-Chain-Management-of-Adidas.pdfThere are two types of financial flow inside of Adidas. The first one is inward flow, where funds are moved from customer to the firm, and the second one is outw ard flow, where the funds are moved from the firm to the manufacturing department.
How-Effective-Supply-Chain-Management-of-Adidas.pdfnformation is received by retail stores through consumers' purchase patterns, and several suggestions and criticisms that are given by the consumer through Adidas’ retail store,
How-Effective-Supply-Chain-Management-of-Adidas.pdfRaw materials originate from suppliers, who procure raw materials in accordance to Adidas’ order of raw materials. Next, raw materials are accepted by the manufacturer, checked for its quantity and quality, and are processed into middle goods, and these mi ddle goods are then processed into finished goods
How-Effective-Supply-Chain-Management-of-Adidas.pdfAdidas can reduce the usage of push cycle, and increase the usage of pull cycle. This is because the demand uncertainty cannot be correctly predict ed in the current period. If Adidas largely focused their manufacturing on the custom goods only, the ordinary goods that are still stocked in the warehouse can be sold first, without being produced and stockpiled further in the warehouse. Another advantag e of this solution is also, it can give Adidas additional profit to still support their operation.
How-Effective-Supply-Chain-Management-of-Adidas.pdfThe problem in this part of Adidas’ supply chain lies in the push and pull view.
How-Effective-Supply-Chain-Management-of-Adidas.pdfhese custom shoes are usually produced using the pull system, because it will be too expensive for Adidas to produce the goods in a high quantity using the pu sh system, plus there are only a handful of customers that annually purchase custom shoes.
How-Effective-Supply-Chain-Management-of-Adidas.pdfAdidas mainly uses the push view to stock their inventories for the retail store display. This is done by Adidas by c reating a demand forecast for the future period of sale. Push view is used to prevent the shoes on retail store displays from running out, because if the shoes run out, then customers cannot make goods selection and purchase the goods
How-Effective-Supply-Chain-Management-of-Adidas.pdfThe answer to this problem is for Adidas to quickly sell their stockpiling inventories. These quick sales can be achieved by giving discounts to make consumers’ desire to purchase Adidas’ products higher. Even if this method creates some loss in Adidas’ pa rts, it will still make Adidas better off, compared to if they had to pay a high inventory storage cost.
How-Effective-Supply-Chain-Management-of-Adidas.pdfThe main problem for Adidas’ controversy with Kanye West lies in its Supply Chain Operation. Because inventories cannot be sold to the consumers, Adidas’ retail stores currently hold those unsold goods, which results in an excessive amount of inventory within the retail stores. This means that Adidas cannot distribute inventories in their warehouses directly to their retail stores, making warehouses full, increasing the storage cost and preventing production of newer goods.
How-Effective-Supply-Chain-Management-of-Adidas.pdfwarehouses in close proximity to them , whose goods management and distribution to the retail stoers are handled by the third party
How-Effective-Supply-Chain-Management-of-Adidas.pdfAdi das has a supply chain policy in the form of employees code of conduct, supplier code of conduct, and stakeholder relations. All of these policies help Adidas in managing their assets of raw mateial, facilities, middle product, and end product (Adidas, 202 2)
How-Effective-Supply-Chain-Management-of-Adidas.pdfAdidas only handles the retailing process because they already have the experience of retailing since 1 949, when Adidas established its first physical retail store. With a high experience in retailing, Adidas is able to handle their own retail store more effectively compared to if the firm outsourced the activity to third parties.
How-Effective-Supply-Chain-Management-of-Adidas.pdf