Changah Song

on the atlas — 1

• The Psychologist’s View of UX Design | UX Magazine3 savers

highlights — 2

• People will always try to use technology to be social. This has been true for thousands of years. People look to others for guidance on what they should do, especially if they are uncertain. This is called social validation. This is why, for example, ratings and reviews are so powerful on websites. If people do something together at the same time (synchronous behavior) it bonds them together—there are actually chemical reactions in the brain. Laughter also bonds people.

  The Psychologist’s View of UX Design | UX Magazine

• 1. People Don’t Want to Work or Think More Than They Have To

  The Psychologist’s View of UX Design | UX Magazine