Isle of Any Turns Everyday Prompts into Tiny Movies for ChatGPT’s Debut Brand Campaign | LBBOnline
For its first ever brand campaign, OpenAI’s ChatGPT has shied away from slick futurism in favour of tiny movies that feel simple, tactile and human. The campaign is inspired by real use cases and centres on the small but meaningful ways people bring ChatGPT into their lives. Films highlight moments such as cooking a meal, hitting a fitness goal, or planning a trip – all framed like the closing scenes of a feature film, complete with prompts and answers rendered as rolling credits. The brand films were created by Isle of Any, in collaboration with OpenAI’s in-house team, and shot on 35mm film by SMUGGLER director Miles Jay. “Like a lot of the work we do at Isle of Any, we wanted the campaign to play with the medium and media,” say Laurie Howell and Toby Treyer-Evans, founders of Isle of Any, who recently launched high profile work for The New York Times. “We loved the idea of the viewer feeling like they had just been dropped into the final scene of a movie,” they add, “using the pr