The Social Newspaper: How Social Media Strategy Will Define Success | Social Media Today

Social Media Today

An article from Published Sept. 27, 2012 When I read about the $28 million in cuts that the Philadelphia Inquirer and Philadelphia Daily News were making I was hardly surprised. Not just because they were precipitated by the usual reasons of plummeting circulations and with it advertising revenue, but because the papers had failed to develop any sort of social media strategy that would at the least help to stem the tide of declining ad revenue. Beyond creating a Facebook page, Twitter account, and throwing up a few Like and Tweet buttons, no social media strategy is apparent and these…

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