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Can we finally kill off cheap, disposable conference swag?

fastcompany.com · 411 words · saved by 1 readers

An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens The future of innovation and technology in government for the greater good Fast Company's annual ranking of businesses that are making an outsize impact Leaders who are shaping the future of business in creative ways New workplaces, new food sources, new medicine--even an entirely new economic system Celebrating the best ideas in business After a two-year hiatus, conferences are starting back up. Many of us are excited to put on our best work outfits and gather with colleagues in person. But is anybody looking forward to a return of the cheap swag–the ugly water bottles, flimsy pens, ill-fitting t-shirts–we used to lug home in pre-pandemic times? For decades, companies have taken advantage of live events to hand out promotional products. Sometimes, they use swag to attract new customers or to entice prospective employees; they might gift branded goods to emp

After a two-year hiatus, conferences are starting back up. Many of us are excited to put on our best work outfits and gather with colleagues in person. But is anybody looking forward to a return of the cheap swag–the ugly water bottles, flimsy pens, ill-fitting t-shirts–we used to lug home in pre-pandemic times? For decades, companies have taken advantage of live events to hand out promotional products. Sometimes, they use swag to attract new customers or to entice prospective employees; they might gift branded goods to employees or clients to cultivate loyalty. All of this has given birth to

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