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How we get users - Handbook - PostHog

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Over 100,000 users have signed up to PostHog. Most companies build their product with a particular user in mind. We build everything around our…

Over 500,000 teams have signed up to PostHog. Most companies build their product with a particular user in mind. We build everything around our ideal customer profile. So when it comes to marketing and sales, we are optimizing for developer experience. We've met a lot of successful founders in our space who are full of regret, despite leading companies with well over $100m in annual revenue! The one regret they all had in common was letting go of their growth engine (people recommending their product to each other) and getting focused on sales. They all wound up exiting. That's why they…

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