The Secret Behind Slack's Runaway Success

The message startup mastered the art of product-led go-to-market.

Innovation Venture Capital The Secret Behind Slack's Runaway Success By Patrick Salyer , Former Contributor. Forbes contributors publish independent expert analyses and insights. I write about startups, the CEO growth journey & go-to-market. Jun 19, 2019, 11:49am EDT Jun 19, 2019, 11:49am EDT This article is more than 7 years old. Ever since its April IPO, Zoom Video Communications has become Wall Street’s newest darling. Shares have climbed nearly 175%. JP Morgan has called the company “our favorite stock.” Now, many tech watchers and investors are betting for a repeat of that stellar perform

related reading

• We Don’t Sell Saddles Here. The memo below was sent to the team at… | by Stewart Butterfield | Mediummedium.com
• Microsoft, Slack, Zoom, and the SaaS Opportunity – Stratechery by Ben Thompsonstratechery.com
• How Did Slack Grow So Fast? Inside the Epic Launch Strategyreview.firstround.com
• How the most successful B2B startups came up with their original idealennysnewsletter.com
• Growth+Sales: The New Era of Enterprise Go-to-Market | Andreessen Horowitza16z.com
• True Product Market Fit is a Minimum Viable Companymedium.com
• A guide for finding product-market fit in B2Blennysnewsletter.com
• How Microsoft crushed Slack - by Casey Newton - Platformerplatformer.news
• How the Salesforce acquisition of Slack shows how Microsoft won out | The Vergetheverge.com
• What we've learned about product-market fitnewsletter.posthog.com
• In Defense of Strategy - Not Boring by Packy McCormicknotboring.co
• Why Retention Is The Silent Killer | Reforge Blogreforge.com