Matt Yglesias and the secret of blogging - by Max Read

How to be a successful content entrepreneur

What is the secret to a successful career as a blogger/newsletter author/content creator? No one ever asks me this, because my career is not successful, but if they did I would tell them to read last week’s Washington Post profile of Matt Yglesias, the former Slate and Vox columnist turned Substack entrepreneur. Yglesias needs no introduction, because, as the profile soberingly points out, he’s now been blogging about politics from a moderate-liberal perspective for more than two decades, across multiple publications, content-management systems, and distribution mechanisms; it is hard to…

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