Generation and influence of eccentric ideas on social networks | Scientific Reports

Thank you for visiting nature.com. You are using a browser version with limited support for CSS. To obtain the best experience, we recommend you use a more up to date browser (or turn off compatibility mode in Internet Explorer). In the meantime, to ensure continued support, we are displaying the site without styles and JavaScript. Advertisement Scientific Reports volume  13, Article number: 20433 (2023) Cite this article 1497 Accesses 1 Citations 75 Altmetric Metrics details Studying extreme ideas in routine choices and discussions is of utmost importance to understand the increasing polarization in society. In this study, we focus on understanding the generation and influence of extreme ideas in routine conversations which we label “eccentric” ideas. The eccentricity of any idea is defined as the deviation of that idea from the norm of the social neighborhood. We collected and analyzed data from two sources of different nature: public social media

Introduction With rapidly diminishing global boundaries, readily available communication devices, and increasing popularity of social media, a new trend of being “extreme” is becoming normal in today’s attention-driven society. In domains like religion and politics, this trend is evident, whereas in areas like music, lifestyle, food, healthcare, and other day-to-day choices, it is not as visible but still present covertly. The ubiquitous presence of such trends makes it important to understand their causes and effects and identify methods to intervene when necessary and appropriate.…

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• Jett Hollister

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