The 7 Hires a Hardware Startup Needs to Get Right | Andreessen Horowitz
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Non-engineering hires determine whether a great product becomes a great business.
When deploying physical hardware or dealing with a diverse set of stakeholders, business models become uniquely unforgiving. In a way, this is a good definition for what an “American Dynamism” company actually is. As a result, hiring has higher stakes for engineering and non-engineering roles alike. Strong engineering is table stakes. Drones buzz, rockets boom, boats zoom, factories clang – the products grab attention like something out of a Dr. Seuss book. But the engineering feats that take center stage are just the beginning. Whether a great product ever becomes a great business is…
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