It's Not Privacy, and It's Not Fair | Stanford Law Review

Classification is the foundation of targeting and tailoring information and experiences to individuals. Big data promises—or threatens—to bring classification to an increasing range of human activity. While many companies and government agencies foster an illusion that classification is (or should be) an area of absolute algorithmic rule—that decisions are neutral, organic, and even automatically rendered […]

Classification is the foundation of targeting and tailoring information and experiences to individuals. Big data promises—or threatens—to bring classification to an increasing range of human activity. While many companies and government agencies foster an illusion that classification is (or should be) an area of absolute algorithmic rule—that decisions are neutral, organic, and even automatically rendered without human intervention—reality is a far messier mix of technical and human curating. Both the datasets and the algorithms reflect choices, among others, about data, connections, inference

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