Revisiting the Heider and Simmel experiment for social meaning attribution in virtual reality

Introduction Figure 1 We analyze the differences in social meaning attribution when observers watch a simple animation presented on a traditional display (screen) and in virtual reality wearing a head mounted display (HMD). We follow the seminal work of Heider and Simmel1, where participants observing an animation made up of simple geometric shapes described it in terms of human actions and emot

Introduction Figure 1 We analyze the differences in social meaning attribution when observers watch a simple animation presented on a traditional display (screen) and in virtual reality wearing a head mounted display (HMD). We follow the seminal work of Heider and Simmel1, where participants observing an animation made up of simple geometric shapes described it in terms of human actions and emotions. We introduce novel metrics to analyze objective and subjective data. Our results suggest that participants using a VR device develop stronger emotional connections with the shapes in the…

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