Oura ring sparks major privacy concerns: here's what you need to know, and what the brand has to say

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There's been a tonne of buzz (read: backlash) online – notably on Reddit and TikTok – about Oura ring this week, the smart device that tracks everything from stress to sleep, after it announced it would be expanding its operations in the US and teaming up with controversial data analytics company, Palantir. For those unfamiliar with Palantir, it was founded by Peter Thiel, the eyebrow-raising entrepreneur who has an obsession with trying to live forever, is pro-MAGA and who once said "freedom is not compatible with democracy". The company is named after the crystal balls in Lord of the Rings that are used to spy on enemies and offers software that pulls together large amounts of data from different sources to assess for patterns – this can help with everything from detecting fraud to assessing people's relationships with one another. Understandably, when Oura fans heard that it had teamed up with Palantir, concerns about privacy were shared, with Redditors and some TikTok users declari

Oura ring sparks major privacy concerns: here's what you need to know, and what the brand has to say Skip to Content Oura There's been a tonne of buzz (read: backlash) online – notably on Reddit and TikTok – about Oura ring this week , the smart device that tracks everything from stress to sleep , after it announced it would be expanding its operations in the US and teaming up with controversial data analytics company, Palantir. For those unfamiliar with Palantir, it was founded by Peter Thiel, the eyebrow-raising entrepreneur who has an obsession with trying to live forever, is pro-MAGA and w

Oura ring sparks major privacy concerns: here's what you need to know, and what the brand has to say

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