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The Harsh Truth about "Fear" - Stacking the Bricks

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“I want to create a product…build a business…found a startup…finish my ebook…write that sales letter… but I’m afraid.” How many times a week do I hear a variation on this statement? I can’t even count. It’s in an email, a tweet, or a blog post. Or it’s a conversation at a conference, or over dinner. It’s whispered with an air of wounded surprise, and revelation. Self-negation and armchair self-psychologizing ensues. And then, from the other party in the conversation, come the warm fuzzies: “You’re brave to write that.” “By simply admitting it, you’re already making progress.” “You can do it!” There’s a person in pain, and they seek support, and they get support, yay! There’s just one problem: Oh, sure, fear is a real enough thing. It’s a physiological response coupled with subjective interpretation of the symptoms. We all know what fear feels like: But… is that really how you feel when you fail to sit down and write your sales letter? Is that why you haven’t launched your product? Is t

The Harsh Truth about "Fear" - Stacking the Bricks Build Your Business, One Win at a Time Articles Podcast Videos Success Stories Our Products The Harsh Truth about "Fear" Amy Hoy July 27, 2013 “I want to create a product…build a business…found a startup…finish my ebook…write that sales letter… but I’m afraid.” How many times a week do I hear a variation on this statement? I can’t even count. It’s in an email, a tweet, or a blog post. Or it’s a conversation at a conference, or over dinner. It’s whispered with an air of wounded surprise, and revelation. Self-negation and armchair self-psycholog

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