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Principles － Danilo Leal

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Aside from objective skills and work experience, I genuinely believe that in order for a group of people to work well, the ground-level principles must be, at least, in rough sync. In agreement with what Henry James Garrett argues in "This Book Will Make You Kinder" ⎯ what a sweet read, by the way ⎯ we need to explicitly lay out our fundamental root beliefs. In doing what I preach, here are a few of the work-oriented principles that have guided me through opportunities, and challenges, helping me to position myself in this industry today. I genuinely believe that the trend of very specific roles we've been seeing over the past few years is slowly falling through the cracks. It makes the inherently fluid and multi-disciplinary process of building products waterfall-ish, which inhibits creative discussion, creates overwhelming dependencies, and reinforces not helpful authority hierarchies. Products built by designers able to own an entire discovery-to-delivery process, without restrict

Aside from objective skills and work experience, I genuinely believe that for a group of people to work well, the ground-level principles must be, at least, in rough sync. In agreement with what Henry James Garrett argues in "This Book Will Make You Kinder", (what a sweet read, by the way) we need to lay out our fundamental root beliefs explicitly. In doing what I preach, here are a few of the work-oriented principles that have guided me through opportunities and challenges, helping me position myself in this industry today. Be a generalist I genuinely believe that the trend of very…

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