How to increase your surface area for luck - by Cate Hall
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You should just do things
How to increase your surface area for luck You should just do things Cate Hall Jul 23, 2025 2,707 117 438 Share Illustration by Alexander Naughton This post is an excerpt from my forthcoming book (and builds on a couple of paragraphs in my original post on agency). I’ll be running a few excerpts here in the coming months, in hopes of getting feedback on the kinds of content people are excited to see in the book (which is a signal about what to expand or scale back). Let me know what you think! One distinguishing feature I’ve noticed among people who are unusually successful is that they just t
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