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Tim Cook on Shaping the Future of Apple | GQ

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In a frank conversation, the Apple CEO offers new insight into his leadership—and explains how he has refashioned the world’s most creative company (from its privacy policy to its Oscar-winning movies to what’s coming next) on his own exacting terms.

Save this story Save this story I. By now, nearing 9 a.m. at Apple Park, he’s long since gotten up and absorbed himself in the morning rituals of the modern CEO: email and exercise. Tim Cook takes pride in not hiding his email address, which is readily available on the search engine of your choice. In fact, Cook says, he finds the avalanche of unsolicited emails helpful. He rises at around 5 a.m. and reads through all of them. Customers tell him what they think and feel about Apple products, sometimes they tell him stories about their own lives, and this information becomes a source of inspira

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