Edmond Lau | Cultural Strategist and Meme Artist
EDMOND LAU Edmond Lau (aka. nstlgiaxpress) is a cultural strategist, writer, and meme artist whose work examines internet aesthetics, emerging trends, and the politics of taste. His viral essay “The Dark Mode Shift” has been cited in The New Yorker , The Financial Times , and The Guardian. He helps brand understand the cultural forces that shape their identity and define their position within contemporary culture. You may also be familiar with his memes. For project enquiries, please contact me. Selected Client Experience FWB FEST Protein Studios ZINE Coach Koodos Labs Cosmos Seed Club Ventures Blockchain Capital Zerion Zora Pangaia Ultra-Luxury Hospitalty Group (NDA) Swiss Private Bank (NDA) Selected Writing & Speaking GQ Future Commerce FWB Fest Tasteland Hannah Grey VC Press Mentions 1Granary The New Yorker The Financial Times The Guardian El Pais Glossy FOLLOW ME Twitter LinkedIn Substack Instagram Zora WHAT I’VE BEEN WORKING ON 0
01.The Dark Mode Shift Cultural Strategy 2025 Amid post-pandemic exhaustion , The Dark Mode Shift articulated a cultural framework for understanding the transition from the “Light Mode” optimism culture of the 2010s to the unabashed mood of “mask of cynicism” we now find ourselves within today. Conceived as both diagnosis and language for a generational mood, the essay traced how vice, fatigue, and disillusionment emerged as dominant forces in the wake of the broken promises of neoliberalism. It became a defining cultural reference point cited in The New Yorker, The Financial Times, and…
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