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Nut graf and lead duos that point readers in the right direction : NPR Training : NPR

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Digital Nut graf and lead duos that point readers in the right direction June 3, 2021 9:08 AM ET Holly J. Morris Chelsea Conrad/NPR A compelling lead is not enough. No matter how dramatic the news or how poignant the anecdote, digital stories need a statement, made without delay, that reveals the point quickly and all at once, and tells the reader why they should care. This statement is called the nut graf. That's "graf" as in "paragraph," "nut" as in "kernel" or "nutshell." (Many blame the Wall Street Journal for the coinage.) It's a print convention that has, unlike the inverted pyramid and

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