Temporal Belonging — Real Life
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The timeless, futile effort to fix circadian rhythms with tech
Temporal Belonging The timeless, futile effort to fix circadian rhythms with tech Lauren Collee June 01, 2022 share Image: Miami Nocturne (2018) by Melissa Brown . Courtesy the artist. In 1998, as part of an ambitious marketing campaign for their line of “Beat” watches, Swatch proposed a total overhaul of the global timing system. It involved abolishing time zones and establishing a new meridian located at their headquarters in Biel, Switzerland, from which time would be measured not in 24 hours, but in 1,000 “beats” after midnight — each one equivalent to about a minute and 26.4 seconds. Amon
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