Hot Take: Google has a company strategy, not a product strategy

Or, Why Google keeps killing products

I was devastated when Google Reader shut down. I loved it as much as I love Microsoft Excel, and for the same reason: it gave me a superpower. With Reader, I could discover and stay on top of the latest information across the internet, no matter how frequently or infrequently a person posted. I’ve watched many beloved Google products get shut down: Wave, Inbox, My Maps, Stadia. The list goes on and on. It’s gotten bad enough that people widely believe the shutdowns damage Google’s brand. So why do they keep doing it? Because Google has a company strategy, but they don’t make product…

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