What do toys have to do with inequality? - Let Toys Be Toys

The Let Toys Be Toys campaign is asking the toy and book publishing, advertising and manufacturing industries to stop limiting children’s interests by promoting some toys and books as only suitable for girls, and others only for boys.

Campaigner Jess Day looks at how ‘boy’ and ‘girl’ toy marketing connects with the inequalities men and women face in adult life. The UK gender pay gap for all employees currently stands at 15.5% . Direct and indirect discrimination certainly haven’t gone away, but it’s widely acknowledged that much of the difference comes from the different choices men and women make, with women over-represented in low paid caring professions, and far more likely to work part time due to caring responsibilities. But how free are those choices? And what are the forces shaping

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